On average, every 20 minutes someone is killed or seriously injured in a road traffic accident in the UK, and each one of these accidents can be prevented.
Road Safety Week, organised and promoted by Brake, a national road safety and sustainable transport charity, will this year encourage everyone to ‘step up’ and take responsibility to learn about, shout about and celebrate the design led solutions to promote a safer Britain for road traffic motorists, cyclists and pedestrians.
‘Step up for Safe Streets’
Spread over the course of a week, the Step up for Safe Streets campaign will encourage everyone to play a part in the creation of a safer and healthier future, including the emergency services, schools, organisations, motorists, cyclists, and even policymakers. The key initiatives include:
- Pledging to use roads safely, minimising vehicle use
- Encouraging and educating young people to learn how to create a safer road network
- Updating policies and procedures in organisations to encourage suppliers, co-workers, employees and customers to maintain design-led solutions
Determined to create a safer Britain for road users, Brake’s efforts for Road Safety week will be supported by campaigners, community groups, road safety professionals, companies and schools.
Director of campaigns for Brake, Joshua Harris, said:
“Road Safety Week provides a unique opportunity, every year, to focus the public, organisations and policy-makers’ attention on the importance of road safety. With someone being killed or seriously injury on a British road every 20 minutes, each one a preventable tragedy, there is still huge progress to be made.
“We believe that it is everyone’s human right to be able to get around in a safe and healthy way every day. That is why this year, from 18-24 November, we want everyone to “Step up for Safe Streets” and learn about, shout about and celebrate the amazing design-led solutions that can help us create a safe and healthy future for all.”
Michael Walker, director of Work Claims Bureau, comments:
“We proudly represent the victims of road traffic accidents, including motorcyclists and pedestrians, some of whom have suffered life-changing injuries.
“In many cases, the aftermath of an accident has impacted upon their employment circumstances, day-to-day lifestyle and often means they need a great deal of care and support from their loved ones.
“We believe Brake’s vision and continuing campaigning will help to raise awareness and, in the not-too-distant future, reduce and minimise risk on Britain’s roads”
If you would like to take part in the ‘Step up for Safe Streets’ campaign, taking place between 18-24 November, register now for a free action pack via www.roadsafetyweek.org.uk